Estella Benz

With over ten years of experience in the digital sector under her belt, Estella Benz founded Skin Match Technology Switzerland AG in 2017. The Zurich-based software-as-a service company offers tools to help beauty brands and beauty retailers deliver transparent, informative, neutral and tailored product recommendations to their end clients. Thanks to her efforts, Benz has since won the Douglas Forward Beauty Challenge and taken part in the L’Oréal Paris Beauty Tech Accelerator.Before this venture, Benz founded RUE CINQ Inc. – a US company that she still heads. Benz has various Swiss qualifications in the specialist areas of communication and marketing. She also trained in enterprise ownership at the Fashion Institute of Technology (USA).