mobileup

Founded in Bern in 2020, mobileup has established itself as one of the fastest-growing platforms for refurbished electronics in Switzerland. The company's vision is to maximise the lifespan of electronic devices and make remanufactured products the new standard. This will not only reduce electronic waste but also significantly reduce CO2 emissions. An algorithm compares offers for used equipment from over 30 sources to give customers the best deal on the market.

Sales are made through eight marketplaces, including Digitec and Manor. Partnerships with Swiss Post, Swisscom, Mobilezone and PostFinance strengthen its position. The growth strategy envisages annual sales of CHF 50 million, intending to become the market leader for refurbished electronics in Switzerland with 10,000 units sold per month and long-term profitability. The 18-strong team is committed to offering a more sustainable alternative to every new electronic device. 

Sandro Michel, COO & Co-Founder, mobileup