feey AG

Plants for everyone - that was the idea behind feey AG, which was founded in Flawil in 2019. With a team of around 40 employees, feey offers not only an online shop for plants, but also advice and courses.

Their vision: To make plant death a thing of the past at home and outdoors. After selecting the right plant using the plant finder or the AR model, the plant is repotted and delivered to your home in a suitable pot and with care instructions.

Thanks to specialised logistics, the production of pots and care products and its own vertical farm, feey has established itself as a brand that combines quality, value for money and sustainability. Turnover has increased from CHF 500,000 in 2020 to CHF 8 million in 2023, with market expansion into Germany and Austria.

For future growth, feey plans to continue to expand its product range, further internationalise and strengthen its brand value. With a balanced financing strategy and a focus on profitability and rapid growth, feey aims to revolutionise the plant industry and continue to expand.

Sven Jakelj, CEO, feey