C Wire

Online advertising is facing a challenge: increasingly stringent data protection laws, tracking blocks, and rising user expectations are making traditional methods ineffective. The digital advertising market, a multi-billion-dollar business, needs to reinvent itself.

This is where C Wire comes in. The vision: relevant advertising without invasive data collection. The Zurich-based company has developed an AI platform that no longer serves ads based on user profiles, but on website content in real time – 100 percent privacy compliant.

C Wire combines three key factors that set it apart from other AdTech platforms: A completely cookie-free solution, AI-based contextual analysis and maximum transparency. The platform analyses content in fractions of a second and delivers ads exactly where they make sense – for brands, publishers and users.

C Wire has grown rapidly since its launch in 2020. More than 200 advertisers and leading media companies already rely on its technology. C Wire shows: Advertising can be efficient without using personal data. A revolution for digital advertising – fair, transparent, future-proof.